Do you review the positioning of your product/service on a regular basis to determine if it is still valid? Positioning a product or service that it appeals to your customer base sounds easy but in actuality it is harder than it looks. The biggest mistake entrepreneurs make is that they frequently use their own values as the basis for how they position their products and services. They should be using their customers perceptions to position the products and services. These pe

Question 1: Do you know the contribution that each product or service that you offer makes to your overall profitability? The total sales figure for most businesses and services consist of a mix of the various products and services that they sell, each of which will cost different amounts to produce and will have different sales prices. What you want to know is how much each individual product or service will add to your overall profitability. Consider the following example: