Covid 19 has highlighted the vulnerability of small and medium businesses and subjected them to the principles of Darwinism. The fit survived and the weak failed. But what determined the difference between the weak and the fit? Was it who had deep pockets and who did not? Perhaps it was who had an online presence and who did not. We could postulate on many theories such as this but the one common factor is that they all imply that Covid was the underlying cause. The truth is