Market Entry Strategies From The Inside Out
One of the keys, if not the key, to success in international markets is choosing the right market entry strategy. Get it right and things usually go comparatively smoothly but get it wrong and disaster usually follows. When we look at choosing a market entry strategy it is common to focus almost exclusively on the foreign market and to look at the constraints in that market that will have an impact on the market entry strategy chosen. In my experience this is only part of the selectio